Jan
26
2016

Marketing your Handcrafted Business – Who is your Ideal Customer?

Marketing your Handcrafted Business Who is your Ideal Customer?   Who is your ideal customer?   Marketing and selling are often confused with one another - they are not the same. In this we will discuss a bit of both - but I will focus…
Jan
24
2016

Finding your Craft Business Target & Niche Market

Finding your Craft Business Target & Niche Market Target & Niche Market - What is it?   A niche is a focused, targetable part of the market. You are a specialist providing a product or service that focuses on specific client group’s needs, which cannot…